
15/1/2025
Purdy & Figg Counter Clean
Purdy & Figg Counter Clean is an effective, eco-friendly alternative to standard – and potentially toxic – cleaning products.
There are thousands of chemicals in common use, and many haven't been tested for safety. Most standard cleaning products – toilet cleaners, kitchen sprays and washing-up liquid, for example – contain chemicals that can be harmful to humans and wildlife.
Bleach and other ingredients found in some cleaners can cause skin irritation, eye irritation, and respiratory problems. And when cleaning products aren't used properly, or are mixed together, they can become highly toxic and dangerous – potentially causing skin burns, long-term lung damage or other health issues.
Toxic chemicals in household cleaners also harm the environment. They often end up in natural water courses, causing pollution. For example, phosphates – found in many household detergents – can upset the balance of nutrients in rivers and streams. Some ingredients aren't biodegradable, so end up remining within the environment indefinitely. They could also be ingested by aquatic creatures, ending up in the food chain.
Choose natural
Choosing natural, non-toxic household cleaners is an easy swap you can make to protect the environment and your family's health.
Purdy & Figg Counter Clean is a good choice, as it's made with 100% natural, plant-based ingredients. It's the brain-child of best friends Purdy Rubin and Charlotte Figg; fed up with toxic household cleaners in single-use plastic packaging, they created a refillable multi-surface cleaner infused with pure essential oils.
This multi-purpose spray can be used on surfaces all around the home, from kitchen worktops to bathroom basins. It's safe to use on stone, glass and wood (although it's recommended to patch test first on particularly sensitive or precious surfaces) which means you only need one bottle of cleaner to tackle most jobs around the home – so it's space-saving and convenient.
What makes Purdy and Figg stand out from other eco-friendly cleaners is the range of fantastic scents that are available. We tried the starter pack of Counter Clean – an amber glass 'Bottle for Life', which comes with three different scents of concentrated natural cleaning fluid – these are mixed with water to create a sprayable formula. There's also a soft, washable cleaning cloth included in the pack.
It was easy to use, and can be set up in seconds. Because the concentrates smell so good, Counter Clean really is a pleasure to use – and it leaves the room smelling wonderful. The scents included in our starter pack were lavender and chamomile, juniper and cardamom and patchouli and cedarwood. These are limited edition seasonal scents, which change each season – when you place an order with Purdy & Figg you can choose between the seasonal scents or three signature scents: Uplifting Citrus, Balancing Floral, and Grounding Vetiver.
It's an effective cleaner too, wiping away dirt and leaving surfaces spotless. We tried it on our kitchen surfaces, the bathroom basin, and outside windows – all with excellent results. The windows, in particular, were well overdue a clean – but Counter Clean left them clear and sparkling.
Each concentrate, when mixed with water in the 300ml glass bottle, lasts for around a month – depending on how frequently you clean – so a starter pack should last around three months.
Counter Clean is made in Hertfordshire in the UK, using planet-friendly processes. It's sent out in eco-friendly recyclable packaging. If you're looking to reduce the toxic chemicals in your home, while cutting down on single-use plastics, this cleaner is highly recommended.
This article contains PR samples.

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