Weleda celebrates 100 years with new immersive digital experience and pledge to plant one million trees
Sustainable beauty and wellbeing firm is celebrating its 100th birthday this autumn – and to mark the occasion, the company has announced plans to create a forest of one million trees to help combat climate breakdown.
More than 110,000 trees have already been planted in collaboration with UK charity TreeSisters.
The trees are being planted in locations around the world where they are needed most urgently – to reclaim endangered rainforest, prevent flooding or soil erosion, protect natural habitats, support local communities in some of the poorest countries in the world, and empower women in the workplace.
Founded in Switzerland in 1921, Weleda became the world's first consciously sustainable cosmetics company, pioneering organic farming methods and cultivation which are now widely embraced across the world.
Weleda's biodynamic gardens in Derbyshire contain a diverse range of different plant species
Today, Weleda is a leading global producer of certified natural skincare and holistic healthcare products, supplying 50 countries across five continents. Sustainability and respect for people and the planet are an intrinsic part of how Weleda's works.
Several of Weleda's original products from the 1920s are still going strong today, and are sold in health stores and pharmacies all over the world. Some of these products – including award-winning Skin Food – remain top sellers today.
Alongside the pledge to plant one million trees, the company is celebrating the beauty and diversity of these gardens with – an interactive and multimedia digital experience that allows users to explore Weleda's medicinal herb gardens virtually, with 360-degree views of the company's worldwide gardens.
Daniel Kugler, Head of Global Brand Experience & Digital at Waleda, said: “This exciting new initiative is intended to engage and inspire people, helping us feel closer to the natural world at a time when we have become acutely aware of its importance to our wellbeing.
“People are becoming increasingly protective of the environment, and genuinely want to understand the provenance of the products they use. The Open Garden brings to life the unique way we do things at Weleda.”
The inspirational and educational platform invites the user to follow the signposts and explore the garden, to learn about plants and their properties, and hear from a global network of Weleda experts on topics ranging from biodiversity to climate, soil and sourcing.
Visitors can surround themselves with bird song from Brazil or journey through fields of lavender in Moldova. To discover the plant ingredients and products that best suit each individual, a quiz helps participants discover their botanical match. It's even possible, using augmented reality, to virtually plant some of Weleda's key botanicals – bringing the Weleda garden, people and products a step closer.
The original Weleda pharmacy
Above: Skin Food heritage packaging; Weleda's UK headquarters in Ilkeston, Derbyshire
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