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Girl looking at butterfly

22/02/2017

The RSPB is challenging families to get out and get wild in nature this Easter and be in with a chance of winning a bumper pack of prizes worth £500 as it launches its new and exciting Wild Challenge.


With the amount of time children and their families are spending outside in nature on the decline, the RSPB – Europe's biggest nature conservation charity – and discount supermarket Aldi have collaborated to help families take a step closer to nature.


The Wild Challenge is the RSPB's brand new online awards scheme encouraging children, families and schools to go out and get closer to the natural world.  

By completing fun and engaging activities ranging from minibeast safaris and habitat exploring to making a compost heap and planting for wildlife, participants can then log their achievements on to the RSPB Wild Challenge website and collect bronze, silver and gold awards. There are 24 activities to choose from that will take you from your own back garden to exploring towns, cities, woodlands and even the coast.


Miranda Krestovnikoff, RSPB President, said: “I enjoy nothing more than spending time outside with my family and showing my children what's out there – be it a glamorous, majestic bird of prey or a quirkier creature like a slow worm. Research keeps proving what our instincts know - time outside isn't just good for us, it's vital. As a family, we've enjoyed going on our own wild adventures from discovering the minibeasts in our garden to exploring the rockpools in Marlowes Beach in Pembrokeshire.”

For every family who achieves a bronze, silver or gold award during the month of April they will be entered into a prize draw to win the Ultimate Wild Challenge explorer kit worth over £500. The kit includes a selection of wildlife goodies to help them continue on their wild adventure.


The Wild Challenge is open to all; whether you live in a busy city, seaside haven or a sleepy village. There is something to do at all times of the year, no matter what the weather. Each activity comes with helpful ideas and resources to help families on their wild adventure.


Research by the RSPB has shown that the amount of time that children in UK spend in nature has radically declined. In 2013, groundbreaking research revealed that only one in five children between the ages of 8-12 had a connection to nature that was considered a realistic and achievable target for all children.

Girls running through wild flower meadow

This exciting new scheme is thanks to a partnership between the RSPB and Aldi aimed at bringing families closer to nature.


Mary Dunn, Communications Director, from Aldi, said: “We are delighted that we are working with the RSPB to help connect children with nature. We encourage families across the UK to sign up to the Wild Challenge to celebrate the great outdoors this spring.”


The RSPB will be on hand with hints, tips and rewards through your wild adventure. To take your first steps to your bronze, silver or gold Wild Challenge award visit www.rspb.org.uk/wildchallenge.


For more information about Aldi's partnership with the RSPB, visit www.rspb.org.uk/forprofessionals/teachers/outreach/.


Girl looking at bug in a jar
Boys looking at leaves with magnifying glasses
Kids with sweep nets

RSPB challenges families to get out, get wild and uncover the nature on their doorsteps this Easter