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Weleda’s Jayn Sterland is number one in UK’s natural beauty industry for third year running

Jayn Sterland, managing director of Weleda UK & Ireland, has retained her top spot in this year's 'Who's Who in Natural Beauty', published in the autumn issue of Natural Beauty News.

Jayn has regularly appeared in the Top 25 since its launch in 2007, and has been voted into the top position for three consecutive years.

Jayn said: “Ten years ago I joined Weleda and I'm eternally grateful to work for such a pioneering ethical company, where I get to learn so much from so many amazing colleagues. I feel honoured to work with such a dedicated team, helping to raise standards and making a discernible difference.”

Jayn has spent more than 25 years managing leading fashion and beauty brands, and acting as an advocate for honest, sustainable business practices.

For more than a decade she has ploughed her energy into Weleda, helping to drive the beauty industry towards social and environmental responsibility – a mission she continues as a public speaker and columnist.

Jayn has a passion for what she calls 'conscious beauty' and promotes a healthy holistic lifestyle.

The Top 25 provides an overview of the prominent figures and innovators who are shaping and leading the UK natural beauty sector, all voted for by their industry peers. The list includes founders of beauty brands, manufacturers, bloggers and influencers, writers, distributors and make-up artists, who all champion natural and organic cosmetics on a daily basis.