People are being encouraged to share images from the app on social media using the hashtag #whatsthatbumblebee.
Anne Jenkins, Director, England, Midlands & East at The National Lottery Heritage Fund, said: “It's wonderful to support this educational and interactive app thanks to the generosity of National Lottery players, and we're sure it will inspire people to discover more about our precious bumblebees!”
Furry and brightly coloured, bumblebees are icons of the British summer. These important pollinators of our fruit and veg contribute a huge amount to the British economy. One in three mouthfuls of food are due to the hard work of pollinating insects.
But UK bumblebee populations have crashed, and two species have become extinct in the last 80 years. Loss of flower-rich habitat is the biggest threat to their survival, with 97% of our wildflower meadows lost since the 1940s. Climate change, disease and pesticides may also be major threats. The Trust encourages people to make gardens, parks and green spaces bumblebee-friendly.
What's That Bumblebee can be downloaded for free at the Apple App Store or Google Play. To find out more, visit bumblebeeconservation.org.